Toddler Toolkit: Brand Development, Design, Illustration

The Toddler Toddler program is a comprehensive online program for parenting toddlers (and tackling those hard to navigate situations!). It is the only one of its kind, written and designed by a paediatrician and a paediatric psychologist.

Working directly with the founders to develop a brand identity that reflected the playfulness of toddlers (the subject) yet maintaining the professionalism and expertise of the medical professionals who have written and designed the course.
Following on from the brand identity; I was asked to provide creative direction for the online course and videos as well as creating over 50 illustrations that were then animated, resulting in a visually engaging and easy to digest course for busy parents and carers.

Website | Instagram

Brand identity Logo design for toddler brand Australia
Toddler Tantrum vector icon design
Toddler decisions vector icon design
Toddler Arguments boxing gloves vector icon design
Deescalate Managing emotions vector icon design
Colourful cute illustrations for Dr Golly branding and social media posts
Animated toothbrush illustration for GIPHY sticker
Animated waving finger illustration for GIPHY sticker
Animated illustration for GIPHY sticker showing positive mindset

Throughout the online course there are over 20 downloadable resources that cover everything from fussy eating, morning and evening routines, washing hands posters and personalised stories for understanding emotions and reactions.

- Art direction, Design, Illustration, Video editing for digital advertising - Cora Muccitelli
- Course videos and animation - Monster & Bear